Read our biographies and you’ll see we all have a long history of working with motorcycles and rider safety. Alf has the unenviable task of picking the casualties off the road, Duncan’s been involved with innovative safety initiatives in the past, and Kevin has spent nearly twenty years working with novice and experienced riders as a trainer. Between us, we also have a sound knowledge of technology, science and aviation safety.

We have arrived from very different directions but when it comes to our perspective of the issue of motorcycle safety, we’ve all come to the same conclusion; current interventions are based on outdated behaviourist theories and at best achieve only limited success.

We believe it’s time for change, to look at how other industries address safety and to apply best practice to motorcycling. We see as a critical part of the this change the creation of an environment where rider safety initiatives come from inside the community rather than being imposed from outside and are based on the very latest theories of human factors.

In particular, we want to reverse the common institutional misconception that sees crashes as freak events happening to ‘bad-apples’ and not to ‘good riders’, and to reverse the popular but paranoid “everyone is out to kill us” mindset held by riders.

We need to create a culture of motorcycling that understands that reduced risk lies in our own actions rather than the behaviour of others and want trainers and trainees alike to see that expressions such as “didn’t expect… didn’t see… didn’t know… didn’t realise…” are after-the-event admissions that we failed.

To that end, we will explore themes for change, open a forum for debate and act as an information centre and knowledge database. We offer a place where all individuals and groups working in road safety can co-exist and cooperate on an equal basis, and to act as an interface with existing road safety bodies.

We hope you’ll join us.